Value Proposition

The Value Proposition compound of the Business Model Canvas tries to answer the following questions:

• Could we target our different customer segments with a more tailored offering?
• Do our customers have other needs that we could satisfy relatively easily by ourselves or with the help of our Partner network?
• Could we complement our value proposition through agreements with partners (e.g., joint value propositions)?
• Where can we improve the Value chain in our customer offering and reduce efficiencies in our Value network?

See also: Customer Value Proposition Part of: Business Model Canvas