Switching costs

Switching costs are costs a consumer needs to make to be able to enjoy your offering. Four sources of switching costs can be identified:

1. Switching costs from relearning
2. Switching costs because of customized offerings
   1. As an example: switching away from amazon you would loose customized offerings
3. Switching costs because of incompatible complementary products
4. Switching costs resulting from customer incentive programs

Part of Early mover effects