Summary book 'free' - So cheap it does not matter anymore
Lesson of the web: "When something drops in price by a factor of two each year, 'free' is inevitable'"
By pricing a product 'ahead' of the price curve, you can accelerate sales and increase the market. Kevin Kelly described this in [Rules for the New Economy].
The Bostom Consulting Group identified the [curve]. The Experience Curve illustrates that the more often a task is performed the lower will be the cost of doing it. Semidconductor industry actually was able to learn even quicker than this model predicted. The major reason for this that semiconductors contain a high ratio of intelectual content. Semiconductors represent the decline of 'material' as a main source of economical growth.
The core of the matter is that ideas are available in abundance. They multiply at zero marginal cost. If ideas once created, they want as spread as far as possible. (An idea that is spreading in society so called "meme.") But in the business world, companies earn their money by creating an artificial scarcity (law and copyright)