M5-Strategy-S6 - Summary Teece - Complementary assets
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Complementary assets can take the following forms:
- Generic
- Generic assets are general purpose assets which do not need to be tailored to the innovation in question.
- Specialized
- Specialized assets are those where there is unilateral dependence between the innovation and the complementary asset
- Cospecialized
- Cospecialized assets are those for which there is a bilateral dependence
- The successful commercialization of an innovation requires that the know-how in question be utilized in conjunction with other capabilities or assets.
- Services such as marketing,competitive manufacturing, and after-sales support are almost always needed
- Even when an innovation is autonomous certain complementary capabilities or assets will be needed for successful commercialization. This figure illustrates this:
M5-Strategy-S6 - Summary Teece - Integration and collaboration with other parties
Part of M5-S6 - Reading - Summary Teece - Profiting from technological innovation