M10-S4 - Making the Business Case for Growth Financing
Making the Business Case for Growth Financing (or everything you always wanted to know about business plans but never cared to ask…) Objectives: How do you make a powerful case for funding a new project or business? What are your objectives in preparing a business plan? What makes it impactful? How do you structure repeated rounds of financing? Assignment: Read the case (it is short) and get inspired (or not) by it! If you have a special interest in the topic, you may also want to read the article M3-S3 - Reading - Sahlman, W.A. 1997 How to write a great business plan Preparation Questions: 1. Evaluate the Papyrus Laser opportunity: would you invest in it? 2. Evaluate his business plan as a whole: what are its strengths and weaknesses? 3. What are the key success factors for a catalogue marketer of specialized stationery and related products in Europe? What are the critical risks faced? 4. Analyze the financing of the plan: Does it appear appropriate to you? i.e. would you invest in this deal under these conditions? If no, what would you want to see in the business/financing plan to consider investing in it?
