Independent business

In the context of the Clicks-and-mortar spectrum and independent business is the most extreme form of separating a business from the parent company. The perceived advantages of this form are:

• Greater focus
• More flexibility and faster decisions
• Entrepreneurial culture
• Access to venture capital

The draw back of complete separation if that tighter integration of the activities (and the associated advantages) is not possible.

Part of: M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization