Gateswingers
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In Selling the wheel Gateswingers are the first group of customers to target during the Birth phase of the Maturity phases in a product's life cycle.
Gateswingers:
- Want to be the first
- Are buying a one-of-a-kind product
- Have no prior experience with what is being bought.
- Examples are entrepreneurs and other visionary customers
A Closer is the best sales person for this type of customer.
