E-Business Market Segmentation Matrix
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The e-Business Market Segmentation Matrix helps identify the different ways consumers, business and government interact with each other:
| Consumer | Business | Government | |
|---|---|---|---|
| Consumer | Consumer to Consumer | Consumer to business (amazon) | Citizen to government (online tax) |
| Business | Business to consumer (ducati.com) | Business to business (covsint.com) | Business to government (online tax) |
| Government | Government to citizen (information of pension) | Government to business (latest legal regulations) | Government to Government (exchange on diplomatic information) |
Part of Strategies for E-Business
