Differentiation strategies

A differentiation strategy can be achieved by providing more perceived consumer benefits than your competitor. Similar to pursuing Cost leadership strategies cost proximity needs to be in place. Sources of differentiation can be found in Consumption chain but are numerous. Customer benefits are impossible to quantify and vary from individual to individual depending on personal preferences, time and place.

Part of M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options