De-averaging of competitive advantage

Value chain deconstruction leads to a development called the de-averaging of competitive advantage. A firm picks out any individual parts of te Value chain and decides to compete only on one dimension through larger-scale, higher degrees of specialisation while outsourcing other activities.

See also: Sustainable Competitive Advantage Part of: M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization