Customer Discovery

Customer Discovery
State your hypothesis	Product hypothesis	Customer problem hypthesis	Distribution & Pricing hypothesis	Demand creation hypothesis	Market Type hypothesis	Competitive hypothesis
Test problem hypothesis	Friendly first contacts	Problem presentation	Customer understanding	Market knowledge
Test product hypothesis	First reality check	Product presentation	Yet more customers	Second reality check	1st advisory board
	Verify the problem	Verify the product	Verify the business model	Iterate or exit Customer Discovery

Part of: Customer Development Checklist