Cognitive ease

Cognitive ease and its range is between “Easy” and “Strained."

Easy is a sign that things are going well—no threats, no major news, no need to redirect attention or mobilize effort.

Strained indicates that a problem exists, which will require increased mobilization of System 2.

Conversely, you experience cognitive strain. Cognitive strain is affected by both the current level of effort and the presence of unmet demands. The surprise is that a single dial of cognitive ease is connected to a large network of diverse inputs and outputs.

“Let’s not dismiss their business plan just because the font makes it hard to read.”

“We must be inclined to believe it because it has been repeated so often, but let’s think it through again.”

“Familiarity breeds liking. This is The mere exposure effect.”

“I’m in a very good mood today, and my System 2 is weaker than usual. I should be extra careful.”