Value chain deconstruction
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The concept of value chain deconstruction is that traditionally integrated value chains get unbundled and are reconfigured due to:
- Separation of the economics or things (physical goods) and the economics of information (digital goods)
- The difference between physical goods and digital goods is that with physical goods ownership can be really transferred. With digital goods the information can be replicated many times at (almost zero) costs.
- In the past these different economics where combined in one business model which lead to compromises.
- The blow-up of the trade-off between richness and reach.
Overal the deconstruction of value leads to a development called the De-averaging of competitive advantage Part of: M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization
