M4-Business Planning-S5 - Selling the business plan

Session purpose

• To understand and apply the steps towards getting funding for your new technology venture:ase
  • Identifying the market
  • Selecting the key customers
  • Analyzing the requirements
  • Developing the business solution
  • Presenting and negotiating

Case work

• Prepare and present the elevator pitch
• Get feedback from your “investors” panel

Session preparation

• M4-S5 - Reading - Dissel, M.C., (2007) Selling new technologies: Making a convincing business case

M4-S5 - Session notes - Consultative versus Manipulative Sales M4-S5 - Session notes - Communication M4-S5 - Session notes - Pitches