Goal

Preliminary map the competitive environment.

Checklist

Why will customers buy your product?
- Your product is something they need but they don't know it yet.
- Your product can do something they need and they can only get via multiple vendors
- You solve a real, definable pain that cannot be solved any other way. If so, how?
- Our product is faster / cheaper / better than anything else out there. If so, you believe your superiority will last multiple generations because...?
- Our products allow them to do something they could never do before
Why are you different?
- New market (selling to new users who have no comparable product)
- Better Features?
- Better Performance?
- Better Channel?
- Better Price?
If this were a grocery store, which products would be shelved next to it?
Who are your closest competitors today?
- In Features?
- In Performance?
- In Channel?
- In Price?
What do you like most about the competitors product?
- What do your customers like most about the competitors product?
- If you could change one thing in a competitors product, what would it be?
Who in a company uses the competitors products today?
- By title? By function?
How do these competitive products get used?
- Describe the work-flow / design flow for an end user
- Describe how it affects the company
- What percentages of their time is spent using the product?
- How mission critical is it?