Co-specialized complementary assets
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Cospecialized assets are those for which there is a bilateral dependence
See M5-Strategy-S6 - Summary Teece - Complementary assets
Co-specialized assets lead to hostile situations due to mutual dependencies.
Examples of specialized assets depending on the innovation:
- Embedded DVD-players in PC's
- The cottage industry of accessories made for the iPod media device.
Examples of an innovation depending on the specialized assets:
- EMI Laboratories' innovation of the computerized axial tomography scanner and its failure due to rival General Electric's distribution and marketing expertise.
Examples of co-specialized assets (innovation and asset depend on each other)
- Strong biotechnology patents and the marketing and distribution resources of the large pharmaceuticals.
You never want to integrate verticals unless you really have to. See
