Value Proposition

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The Value Proposition compound of the Business Model Canvas tries to answer the following questions:

  • Could we target our different customer segments with a more tailored offering?
  • Do our customers have other needs that we could satisfy relatively easily by ourselves or with the help of our Partner network?
  • Could we complement our value proposition through agreements with partners (e.g., joint value propositions)?
  • Where can we improve the Value chain in our customer offering and reduce efficiencies in our Value network?

See also: Customer Value Proposition Part of: Business Model Canvas