Switching costs

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Switching costs are costs a consumer needs to make to be able to enjoy your offering. Four sources of switching costs can be identified:

  1. Switching costs from relearning
  2. Switching costs because of customized offerings
    1. As an example: switching away from amazon you would loose customized offerings
  3. Switching costs because of incompatible complementary products
  4. Switching costs resulting from customer incentive programs

Part of Early mover effects

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