Sustainable Competitive Advantage
A Sustainable Competitive Advantage is 1) based on delivering superior value, 2) a consistent difference in product attributes that is a direct consequence of a capability gap. 3) The product attribute differences must be the Key buying criteria for a customer.
Conditions for a sustainable competitive advantage
- When does a producer have a sustainable competitive advantage
- How can a strategist test whether an advantage is sustainable?
Implications for strategy:
- Does a sustainable competitive advantage guarantee success?
- Can a producer succeed without a sustainable competitive advantage?
- Should a producer always pursue an sustainable competitive advantage?
A competitive advantage is meaningful only when:
- Customers perceive a consistent difference in important attributes between the producers product or service and its competitors
- That difference is the direct consequence of a capability gap between the producer and its competitors
From an entrepreneurial marketing view a Sustainable Competitive Advantage is why the customers or potential customer will more likely buy from you than from your competition.
Part of: M3-S3 - Reading - Coyne, K.P. Sustainable Competitive Advantage M6-S7 - Reading - Lodish - Positioning, Targeting and Segmentation
Also called an Unfair advantage.
See also:
