Business Model Canvas

The business model canvas is described in the highly recommended book Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. A rough overview of the canvas is depicted below and can the original can be downloaded

here

.

The three main groups on the canvas are:

• Internal activities of a business model
  • Partner network
  • Key activities
  • Key resources
• External activities of a business model
  • Customer segments
  • Customer relationship
  • Distribution channels
• Value assessments
  • Value Proposition
  • Revenue Streams
  • Cost Structure