M11-Market Roadmapping

Module overview

Preparation

Read the book Marketing Strategy and Organization: Building Sustainable Business, summary: M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future

Session Notes

M11-S1 - Session - Introduction to Marketing M11-S2 - Session - Defining the business M11-S3 - Session - Summary day 1 M11-S4 - Session - Create a newspaper M11-S5 - Session - Life cycle value M11-S6 - Session - Pricing Strategy M11-S7 - Closing remarks

Terms introduced in this block:

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