Goal

The entire team must agree on the product features, benefits and release schedules.

Checklist

What problem are you solving?
Create a one page feature lists: What are the technical attributes of the product?
- What is the general goal of the product?
- Provide a simplified architecture diagram
- Provide a feature lists
Will these features be well understood or do the require explanation?
Benefit list: What do the features let a customer do?
- Something new?
- Better?
- More?
- Faster?
- Cheaper?
- Undertneath each of the features above give a three line summary of its benefits.
- See also: Innovation Radar
Will these benefits be accepted as such or do the need explanation?
- Describe release 1
- Describe release 2
- Describe release 3
- All the way out as you can see
What Intellectual Property will be unique?
- What can you patent?
- What is a trade secret and you need to protect?
- What will you have to license?
- Have you checked if you infringe on others IP?
What is the total cost of ownership of your product?
- Training?
- Deployment?
- Additional technical infrastructure?
- Additional personnel infrastructure?
Dependency analysis: what are you depending on before the product can come to volume?
- Work-flow / Lifestyle changes on the part of the customer?
- Other products required?
- Economic conditions?
- Behavior changes?
- Supply chain modifications?
- Laws to change?
- Other infrastructure / products / change in behavior?
- If so, what?
- When will it happen?
- What happens to your company if it doesn't?
- What metrics should be in use to measure the change?