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• 07:52, 25 August 2020 Dirkjan talk contribs created page M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business (Created page with "=Chapter summary= See Business Roadmapping Audit =Defining the business= The authors start 'Defining the business' using the Abell Framework|A...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page M11-Market Roadmapping (Created page with " <html><a href="/static/files/MBI/Module%2011/Module%2011%20overview.pdf">Module overview</a></html> =Preparation= Read the book Marketing Strategy and Organization: Buil...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page M11-S2 - Case - ElBulli Restaurant (Created page with "See the <html><a href="/static/files/MBI/Module%2011/Case%20ElBulli.pdf">full case</a></html> Category:marketing Category:Case Category:M11")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Lifestyle Segmentation (Created page with "A comprehencive consumer segmentation framework that was defined by gfk roper. In this framework consumers are defined in a grid according to their Basic consumer value...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Laggard (Created page with "The laggards simply do not want to have anything to do with new technology. This is for a variety of reasons, some personal, some economic. The only time they buy a new techno...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Innovator (Created page with "Part of M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers|M6-S2 - Reading - Crossing the chasm: marketing and selling hi...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Industry (Created page with "An industry can be defined as the group of companies producing offerings that are substitutes of each other. Category:marketing Category:M11...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page In-market price testing (Created page with "In-market price testing means that you are testing what customers are willing to pay for your product or service by charging different customers in the same market different p...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Impetus (Created page with "Driving force, Impulse, Incentive, Stimulus, Stimulation or encouragement resulting in increased activity. ''Current customers and the revenue stream they generate have a stro...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Ideation of strategy options (Created page with "=Ideation of strategy options= There are several ways to generate new strategic market options: * Trend spotting * Weakness audit * A str...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Go-To-Market map (Created page with "A go-to-market map analysis how a company lets it customers interact with its sales tasks and channels: <html><img src = "/static/files/MBI/Module%2011/go-to-market-map.png...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Generic complementary assets (Created page with "Specialized assets are those where there is unilateral dependence between the innovation and the complementary asset. See M5-Strategy-S6 - Summary Teece - Complementary ass...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Fighter brand (Created page with "Enabling a fighter brand is a common strategy to fight against a competition aiming for Cost leadership strategies Category:marketing Cat...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Entrepreneurial theories (Created page with "# Neoclassical Equilibrium Theories ## Everyone can recognize all entrepreneurial opportunities ## Personality attributes, rather than op...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Entrepreneurial marketing (Created page with "Entrepreneurial marketing is defined to be marketing of new products or services, possibly in new markets, possibly using innovative Business Models. The co...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Economies of scale (Created page with "Economies of scale refer to the status in a production process when a form increases its product output, it decreases production costs. In general any production process consi...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Early Majority (Created page with "The Early Majority share some of the Early Adopter's ability to relate to technology but are driven by a strong sense of practicality. They know a lot of inn...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Early Adopter (Created page with "Early adopters, like Innovators, like to buy into new product concepts but unlike innovators they are not technologists. They are the people who find it easy to...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Dominant Design Paradigm (Created page with "The dominant design paradigm refers to the phenomenon that a breakthrough invention first takes many different designs before a 'winning' design emerges (compare 'steam cars'...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Distinctive competence (Created page with "A distinctive competence is how some people refer to the advantage that is the source of the Sustainable Competitive Advantage. If the ad...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Disruptive innovation (Created page with "Disruptive change technologies have the following four characteristics: # They create new markets by introducing a new kind of product or service. # The new product or service...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Derived Demand (Created page with "The concept of Derived Demand which states that the demand for a product or service follows from the demand of the product or service or ''their'' customers...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Customer value life cycle (Created page with "The customer value life cycle looks at the complete lifetime of the first contact with a customer to the last. Sales management focuses on making ''''the first sale'''''. Acco...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Customer intimacy strategy (Created page with "In a customer intimacy strategy the following aspects are important: * A strong Brand is going to be important. Brand Contact Points will n...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Customer determined pricing (Created page with "Customer determined pricing lets the customer determine the price based on the perceived value. This includes various auction methods, a large choice of pricing alternatives,...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Customer competence trap (Created page with "Resources are allocated to serve customers that the firm can already serve, and consequently the competence to serve those customers becomes ever stronger, in effect creating...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Customer Value Proposition - Moenaert (Created page with "A Customer Value Proposition is a symbiotic bundle of one or more Competitive advantages Category:marketing Category:M11 Category:Term")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Customer Segmentation Criteria (Created page with "Good customer cegmentation criteria are primairly based on shared customer preferences, a common customer pain or shared customer believes. To be of practical use for a compan...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Customer Segmentation (Created page with "In Marketing Strategy and Organization: Building Sustainable Business a segment is defined to consist of...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Critical Success Factors (Created page with "In Marketing Strategy and Organization: Building Sustainable Business Critical Success Factors are varia...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Criteria for evaluating strategy options (Created page with "Research has shown that the following criteria are generally used for evaluating strategy options: <html><img src = "/static/files/MBI/Module%2011/scoreboardstrategicoptions...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Category:M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future (Created page with "{{category}}")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Core competence (Created page with "A core competence of a firm is a Competence which is valuable across different products and markets, unique and hard to imitate: * Valuable ** Customers have to...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Conjoint analysis (Created page with "Conjoint analysis is a tool that allows a subset of the possible combinations of product features to be used to determine the relative importance of each feature in the purcha...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Complementary market-related resources (Created page with "Set of resources necessary to address customers for alternative technology applications Part of: M6-S5 - Reading - Danneels - The process of technological competence levera...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Complementary Assets (Created page with "Complementary assets are any additional products, services or competences that are need to make an invention profitable. See also M5-Strategy-S6 - Summary Teece - Complement...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Competitive match pricing (Created page with "The competitive match pricing rules have the manager planning on pricing just a bit lower than competition, or matching their prices. Part of M6-S8 - Reading - Lodish - Ent...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Category:M6 (Created page with "{{category}}")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Competitive Advantage - Moenaert (Created page with "A competitive advantage is a strength that, given market influences the customer's decision in favor of the business unit. Category:marketing Category:M11 Category...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Co-specialized complementary assets (Created page with "Cospecialized assets are those for which there is a bilateral dependence See M5-Strategy-S6 - Summary Teece - Complementary assets|M5-Strategy-S6 - Summary Teece - Compleme...")
• 07:52, 25 August 2020 Dirkjan talk contribs created page Characteristics of the Entrepreneur (Created page with "Characteristics of the Entrepreneur: * '''Freedom''' in actions * '''Believe''' in your own competences * '''Passion''' for the concepts * '''Responsibilities''' for your acti...")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Channel partnering (Created page with "Channel partnering creates opportunities for companies to concentrate their activities to lesser core competencies. However, there are a few risks: # ''Risk of inconsistency''...")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Category:M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future (Created page with "{{category}}")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Business Roadmapping Audit (Created page with "In the book Marketing Strategy and Organization: Building Sustainable Business each chapter is concluded...")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Brand Contact Points (Created page with "A brand contact point is each instance of a mention of your company in any communication. The sum of all brands. Contact Points are where your company and your customers meet,...")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Basic consumer value drivers (Created page with "In the Lifestyle Segmentation framework defined by gfk roper four basic value drivers are identified: * Need have: Materialism / People orient on ''...")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Category:Marketing Strategy and Organization: Building Sustainable Business (Created page with "{{category}}")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Appropriability regime (Created page with "A regime of Appropriability refers to the environmental factors, excluding firm and market structure, that govern an innovator’s ability to capture the p...")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Category:Entrepreneurial (Created page with "{{category}}")
• 07:51, 25 August 2020 Dirkjan talk contribs created page Appropriability as defined in Marketing Strategy and Organization - Chapter 4 - Strategic Ambition (Created page with "Appropriability adresses the issue of which party should acquire the economic rent of an activity. It refers to the quality of being imitable or reproducible. Some skills (cal...")

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