Difference between revisions of "Customer Discovery"

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(Replaced content with "Customer Discovery Category:mbi")
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Customer Discovery
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<img src="/static/files/MBI/Books/The%20Four%20Steps%20to%20the%20Epiphany/CustomerDevelopment_Discovery.PNG" width=500>
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{| class="wikitable"
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![[Customer Discovery|Customer Discovery]]
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!
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!
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!
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!
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!
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!
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|-
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|'''State your hypothesis'''
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|[[Product hypothesis|Product hypothesis]]
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|[[Customer problem hypthesis|Customer problem hypthesis]]
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|[[Distribution & Pricing hypothesis|Distribution & Pricing hypothesis]]
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|[[Demand creation hypothesis|Demand creation hypothesis]]
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|[[Market Type hypothesis|Market Type hypothesis]]
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|[[Competitive hypothesis|Competitive hypothesis]]
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|-
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|'''Test problem hypothesis'''
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|[[Friendly first contacts|Friendly first contacts]]
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|[[Problem presentation|Problem presentation]]
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|[[Customer understanding|Customer understanding]]
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|[[Market knowledge|Market knowledge]]
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|
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|-
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|'''Test product hypothesis'''
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|[[First reality check|First reality check]]
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|[[Product presentation|Product presentation]]
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|[[Yet more customers|Yet more customers]]
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|[[Second reality check|Second reality check]]
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|[[1st advisory board|1st advisory board]]
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|->
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|-
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|
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|[[Verify the problem|Verify the problem]]
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|[[Verify the product|Verify the product]]
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|[[Verify the business model|Verify the business model]]
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|[[Iterate or exit Customer Discovery|Iterate or exit Customer Discovery]]
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|-
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|}
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Part of: [[Customer Development Checklist|Customer Development Checklist]]
 
[[Category:mbi]]
 
[[Category:mbi]]

Latest revision as of 19:54, 27 August 2020

Customer Discovery
State your hypothesis Product hypothesis Customer problem hypthesis Distribution & Pricing hypothesis Demand creation hypothesis Market Type hypothesis Competitive hypothesis
Test problem hypothesis Friendly first contacts Problem presentation Customer understanding Market knowledge
Test product hypothesis First reality check Product presentation Yet more customers Second reality check 1st advisory board
Verify the problem Verify the product Verify the business model Iterate or exit Customer Discovery

Part of: Customer Development Checklist

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