Difference between revisions of "Generic complementary assets"
Jump to navigation
Jump to search
| Line 1: | Line 1: | ||
| − | + | Specialized assets are those where there is unilateral dependence between the innovation and the complementary asset. | |
| + | |||
| + | See [[M5-Strategy-S6 - Summary Teece - Complementary assets|M5-Strategy-S6 - Summary Teece - Complementary assets]] | ||
| + | |||
| + | <html> | ||
| + | <img src="/static/files/MBI/Module%205/dependenceoncomplementaryassets.PNG" width="300" /> | ||
| + | </html> | ||
| + | |||
| + | Alliance Strategies: | ||
| + | * Complementary asset holders have a VERY credible entry proposition when the asset is tightly held, even when appropriability is strong | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
Specialized assets are those where there is unilateral dependence between the innovation and the complementary asset.
See M5-Strategy-S6 - Summary Teece - Complementary assets
Alliance Strategies:
- Complementary asset holders have a VERY credible entry proposition when the asset is tightly held, even when appropriability is strong
