Difference between revisions of "'Free'"
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Revision as of 14:58, 27 August 2020
<<formTiddler <missing '>>'>NewBookTemplate>> Direct link to the (Dutch) free book:
link=https://images.amazon.com/images/P/B002DYJR4G.01._PE30_PI_ MZZZZZZZ_.jpg|caption
Cross subsidizing can be done the following ways:
- Payed products funding free products
- Pay later, subsidize now
- Paying customers subsidize similar customers getting a product or service for free
- Direct cross subsidizing
- 3 party markets
- Freemium
- Non-monetary markets
Also interesting reverse business models:
- Dan Ariely’s book Predictably Irrational gives an example of students offered the choice to 'pay' for a poem or be 'payed'. The he asked what they were prepared to pay/ wanted to be payed as a function of the length of the poem.
- Derek Sivers, CD Baby, called these 'reverse business models'
- In China doctors get payed if you get ill and you pay them as long as your healthy
- Clubs in LA have certain bands pay to be allowed to perform
- Fitness centra that are free as long as you show up once per week.
- FreeConferenceCall.com gets payed by telephone companies
- Jicka.com adds waranty to what they sell
The psychology of free So cheap it does not matter anymore Information wants to be free
Examples of the new 'free', Free flight and dvr:
{"ReadingCompleted":true,"Author":"Chris Anderson","Title":"'Free'"}
