Difference between revisions of "Competitive hypothesis"
Jump to navigation
Jump to search
(Replaced content with "Competitive hypothesis Category:mbi") Tag: Replaced |
|||
| Line 1: | Line 1: | ||
| − | + | =Goal= | |
| + | Preliminary map the competitive environment. | ||
| + | =Checklist= | ||
| + | * Why will customers buy your product? | ||
| + | ** Your product is something they need but they don't know it yet. | ||
| + | ** Your product can do something they need and they can only get via multiple vendors | ||
| + | ** You solve a real, definable pain that cannot be solved any other way. If so, how? | ||
| + | ** Our product is faster / cheaper / better than anything else out there. If so, you believe your superiority will last multiple generations because...? | ||
| + | ** Our products allow them to do something they could never do before | ||
| + | * Why are you different? | ||
| + | ** New market (selling to new users who have no comparable product) | ||
| + | ** Better Features? | ||
| + | ** Better Performance? | ||
| + | ** Better Channel? | ||
| + | ** Better Price? | ||
| + | * If this were a grocery store, which products would be shelved next to it? | ||
| + | * Who are your closest competitors today? | ||
| + | ** In Features? | ||
| + | ** In Performance? | ||
| + | ** In Channel? | ||
| + | ** In Price? | ||
| + | * What do you like most about the competitors product? | ||
| + | ** What do your customers like most about the competitors product? | ||
| + | ** If you could change one thing in a competitors product, what would it be? | ||
| + | * Who in a company uses the competitors products today? | ||
| + | ** By title? By function? | ||
| + | * How do these competitive products get used? | ||
| + | ** Describe the work-flow / design flow for an end user | ||
| + | ** Describe how it affects the company | ||
| + | ** What percentages of their time is spent using the product? | ||
| + | ** How mission critical is it? | ||
| + | =Exit deliverables= | ||
| + | * A description of the competitive environment. | ||
| + | |||
| + | Part of: [[Customer Development Checklist|Customer Development Checklist]] - [[Customer Discovery|Customer Discovery]] | ||
| + | Part of book: [[The Four Steps to the Epiphany|The Four Steps to the Epiphany]] | ||
[[Category:mbi]] | [[Category:mbi]] | ||
Latest revision as of 19:54, 27 August 2020
Goal
Preliminary map the competitive environment.
Checklist
- Why will customers buy your product?
- Your product is something they need but they don't know it yet.
- Your product can do something they need and they can only get via multiple vendors
- You solve a real, definable pain that cannot be solved any other way. If so, how?
- Our product is faster / cheaper / better than anything else out there. If so, you believe your superiority will last multiple generations because...?
- Our products allow them to do something they could never do before
- Why are you different?
- New market (selling to new users who have no comparable product)
- Better Features?
- Better Performance?
- Better Channel?
- Better Price?
- If this were a grocery store, which products would be shelved next to it?
- Who are your closest competitors today?
- In Features?
- In Performance?
- In Channel?
- In Price?
- What do you like most about the competitors product?
- What do your customers like most about the competitors product?
- If you could change one thing in a competitors product, what would it be?
- Who in a company uses the competitors products today?
- By title? By function?
- How do these competitive products get used?
- Describe the work-flow / design flow for an end user
- Describe how it affects the company
- What percentages of their time is spent using the product?
- How mission critical is it?
Exit deliverables
- A description of the competitive environment.
Part of: Customer Development Checklist - Customer Discovery Part of book: The Four Steps to the Epiphany
