Difference between revisions of "Abell Framework"
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| − | Abell Framework | + | The Abell Framework defines a business along three dimensions, the customer groups the business serves, the functions its offering to fullfil the customers needs and the technologies are deployed to realise these functions. It can be summarized into three questions: |
| + | # Who do we serve? | ||
| + | ## Define [[Customer segments|Customer segments]] | ||
| + | # What do we offer? | ||
| + | ## Define [[Value Proposition|Value Proposition]] | ||
| + | # How do we do that? | ||
| + | ## Define [[Business Model|Business Model]] | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
The Abell Framework defines a business along three dimensions, the customer groups the business serves, the functions its offering to fullfil the customers needs and the technologies are deployed to realise these functions. It can be summarized into three questions:
- Who do we serve?
- Define Customer segments
- What do we offer?
- Define Value Proposition
- How do we do that?
- Define Business Model
