Difference between revisions of "Differentiation strategies"

Revision as of 19:18, 27 August 2020

Differentiation strategies

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-A differentiation strategy can be achieved by providing more perceived consumer benefits than your competitor. Similar to pursuing [[Cost leadership strategies|Cost leadership strategies]] cost proximity needs to be in place. [[Sources of differentiation|Sources of differentiation]] can be found in [[Consumption chain|Consumption chain]] but are numerous. Customer benefits are impossible to quantify and vary from individual to individual depending on personal preferences, time and place.
+Differentiation strategies
-Part of [[M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options|M8-S2 - Reading - Strategies for E-Business - Chapter 5 - Strategy options]]
 [[Category:mbi]]
 [[Category:Term]]