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| + | Customer Discovery |
| − | <img src="/static/files/MBI/Books/The%20Four%20Steps%20to%20the%20Epiphany/CustomerDevelopment_Discovery.PNG" width=500>
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| − | </html>
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| − | {| class="wikitable"
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| − | ![[Customer Discovery|Customer Discovery]]
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| − | |'''State your hypothesis'''
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| − | |[[Product hypothesis|Product hypothesis]]
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| − | |[[Customer problem hypthesis|Customer problem hypthesis]]
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| − | |[[Distribution & Pricing hypothesis|Distribution & Pricing hypothesis]]
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| − | |[[Demand creation hypothesis|Demand creation hypothesis]]
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| − | |[[Market Type hypothesis|Market Type hypothesis]]
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| − | |[[Competitive hypothesis|Competitive hypothesis]]
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| − | |'''Test problem hypothesis'''
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| − | |[[Friendly first contacts|Friendly first contacts]]
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| − | |[[Problem presentation|Problem presentation]]
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| − | |[[Customer understanding|Customer understanding]]
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| − | |[[Market knowledge|Market knowledge]]
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| − | |'''Test product hypothesis'''
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| − | |[[First reality check|First reality check]]
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| − | |[[Product presentation|Product presentation]]
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| − | |[[Yet more customers|Yet more customers]]
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| − | |[[Second reality check|Second reality check]]
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| − | |[[1st advisory board|1st advisory board]]
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| − | |->
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| − | |[[Verify the problem|Verify the problem]]
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| − | |[[Verify the product|Verify the product]]
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| − | |[[Verify the business model|Verify the business model]]
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| − | |[[Iterate or exit Customer Discovery|Iterate or exit Customer Discovery]]
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| − | |-
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| − | |}
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| − | Part of: [[Customer Development Checklist|Customer Development Checklist]]
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| | [[Category:mbi]] | | [[Category:mbi]] |
