Difference between revisions of "Customer intimacy strategy"
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| − | + | In a customer intimacy strategy the following aspects are important: | |
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| + | * A strong [[Brand|Brand]] is going to be important. [[Brand Contact Points|Brand Contact Points]] will need to be carefully defined. | ||
| + | * A customer needs to be explained that [[Switching costs|Switching costs]] are high. | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
In a customer intimacy strategy the following aspects are important:
- A strong Brand is going to be important. Brand Contact Points will need to be carefully defined.
- A customer needs to be explained that Switching costs are high.
