Difference between revisions of "M11-Market Roadmapping"
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(Replaced content with "M11-Market Roadmapping Category:marketing") Tag: Replaced |
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| + | <html><a href="/static/files/MBI/Module%2011/Module%2011%20overview.pdf">Module overview</a></html> | ||
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| + | =Preparation= | ||
| + | Read the book [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]], summary: | ||
| + | [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business|M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business]] | ||
| + | [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition|M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]] | ||
| + | [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future|M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future]] | ||
| + | [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future|M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future]] | ||
| + | =Session Notes= | ||
| + | [[M11-S1 - Session - Introduction to Marketing|M11-S1 - Session - Introduction to Marketing]] | ||
| + | [[M11-S2 - Session - Defining the business|M11-S2 - Session - Defining the business]] | ||
| + | [[M11-S3 - Session - Summary day 1|M11-S3 - Session - Summary day 1]] | ||
| + | [[M11-S4 - Session - Create a newspaper|M11-S4 - Session - Create a newspaper]] | ||
| + | [[M11-S5 - Session - Life cycle value|M11-S5 - Session - Life cycle value]] | ||
| + | [[M11-S6 - Session - Pricing Strategy|M11-S6 - Session - Pricing Strategy]] | ||
| + | [[M11-S7 - Closing remarks|M11-S7 - Closing remarks]] | ||
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| + | Terms introduced in this block: | ||
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| + | * [[Abell Framework]] | ||
| + | * [[Appropriability as defined in Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]] | ||
| + | * [[Basic consumer value drivers]] | ||
| + | * [[Brand Contact Points]] | ||
| + | * [[Channel partnering]] | ||
| + | * [[Competitive Advantage - Moenaert]] | ||
| + | * [[Conjoint analysis]] | ||
| + | * [[Critical Success Factors]] | ||
| + | * [[Customer Segmentation]] | ||
| + | * [[Customer Segmentation Criteria]] | ||
| + | * [[Customer Value Proposition - Moenaert]] | ||
| + | * [[Customer intimacy strategy]] | ||
| + | * [[Customer value life cycle]] | ||
| + | * [[Derived Demand]] | ||
| + | * [[Economies of scale]] | ||
| + | * [[Fighter brand]] | ||
| + | * [[Go-To-Market map]] | ||
| + | * [[Industry]] | ||
| + | * [[Lifestyle Segmentation]] | ||
| + | * [[Market Farming]] | ||
| + | * [[Market Hunting]] | ||
| + | * [[Market Making]] | ||
| + | * [[Market Scope Strategies]] | ||
| + | * [[Operational Efficiency]] | ||
| + | * [[Profiling Variables]] | ||
| + | * [[Role of Marketing in an organisation]] | ||
| + | * [[Rules of engagement]] | ||
| + | * [[Strategic Ambition]] | ||
| + | * [[Strategic Business Unit (SBU)]] | ||
| + | * [[Strategy - Marketing Strategy and Organization]] | ||
| + | * [[Sustainability of a Competitive Advantage]] | ||
| + | * [[The CODA framework]] | ||
| + | * [[The Commodity Magnet]] | ||
| + | * [[Trend spotting]] | ||
| + | * [[Value Grid]] | ||
| + | * [[Value Innovation]] | ||
| + | * [[Winner-Takes-All]] | ||
| + | * [[Opportunity Cost]] | ||
| + | |||
| + | |||
| + | <<snapshot print label:print id:all>> | ||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:49, 27 August 2020
Preparation
Read the book Marketing Strategy and Organization: Building Sustainable Business, summary: M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future
Session Notes
M11-S1 - Session - Introduction to Marketing M11-S2 - Session - Defining the business M11-S3 - Session - Summary day 1 M11-S4 - Session - Create a newspaper M11-S5 - Session - Life cycle value M11-S6 - Session - Pricing Strategy M11-S7 - Closing remarks
Terms introduced in this block:
- Abell Framework
- Appropriability as defined in Marketing Strategy and Organization - Chapter 4 - Strategic Ambition
- Basic consumer value drivers
- Brand Contact Points
- Channel partnering
- Competitive Advantage - Moenaert
- Conjoint analysis
- Critical Success Factors
- Customer Segmentation
- Customer Segmentation Criteria
- Customer Value Proposition - Moenaert
- Customer intimacy strategy
- Customer value life cycle
- Derived Demand
- Economies of scale
- Fighter brand
- Go-To-Market map
- Industry
- Lifestyle Segmentation
- Market Farming
- Market Hunting
- Market Making
- Market Scope Strategies
- Operational Efficiency
- Profiling Variables
- Role of Marketing in an organisation
- Rules of engagement
- Strategic Ambition
- Strategic Business Unit (SBU)
- Strategy - Marketing Strategy and Organization
- Sustainability of a Competitive Advantage
- The CODA framework
- The Commodity Magnet
- Trend spotting
- Value Grid
- Value Innovation
- Winner-Takes-All
- Opportunity Cost
<<snapshot print label:print id:all>>
