Difference between revisions of "Co-specialized complementary assets"
Jump to navigation
Jump to search
| Line 1: | Line 1: | ||
| − | Co-specialized | + | Cospecialized assets are those for which there is a bilateral dependence |
| + | |||
| + | See [[M5-Strategy-S6 - Summary Teece - Complementary assets|M5-Strategy-S6 - Summary Teece - Complementary assets]] | ||
| + | |||
| + | <html> | ||
| + | <img src="/static/files/MBI/Module%205/dependenceoncomplementaryassets.PNG" width="300" /> | ||
| + | </html> | ||
| + | |||
| + | Co-specialized assets lead to hostile situations due to mutual dependencies. | ||
| + | |||
| + | Examples of specialized assets depending on the innovation: | ||
| + | * Embedded DVD-players in PC's | ||
| + | * The cottage industry of accessories made for the iPod media device. | ||
| + | Examples of an innovation depending on the specialized assets: | ||
| + | * EMI Laboratories' innovation of the computerized axial tomography scanner and its failure due to rival General Electric's distribution and marketing expertise. | ||
| + | |||
| + | Examples of co-specialized assets (innovation and asset depend on each other) | ||
| + | * Strong biotechnology patents and the marketing and distribution resources of the large pharmaceuticals. | ||
| + | |||
| + | '''You never want to integrate verticals unless you really have to.''' See | ||
| + | |||
| + | <html><a href="/static/files/MBI/Module%205/economicsofgovernance.pdf">Article of Oliver Williamson</a></html> | ||
| + | |||
| + | |||
[[Category:marketing]] | [[Category:marketing]] | ||
Latest revision as of 19:48, 27 August 2020
Cospecialized assets are those for which there is a bilateral dependence
See M5-Strategy-S6 - Summary Teece - Complementary assets
Co-specialized assets lead to hostile situations due to mutual dependencies.
Examples of specialized assets depending on the innovation:
- Embedded DVD-players in PC's
- The cottage industry of accessories made for the iPod media device.
Examples of an innovation depending on the specialized assets:
- EMI Laboratories' innovation of the computerized axial tomography scanner and its failure due to rival General Electric's distribution and marketing expertise.
Examples of co-specialized assets (innovation and asset depend on each other)
- Strong biotechnology patents and the marketing and distribution resources of the large pharmaceuticals.
You never want to integrate verticals unless you really have to. See
