Secrets Of Freemium Pricing: Make The Cheapskates Pay

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http://onstartups.com/tabid/3339/bid/37737/Secrets-Of-Freemium-Pricing-Make-The-Cheapskates-Pay.aspx

Description

Make The Cheapskates Pay

[I originally presented this material at Barcamp Boston. As the presentation went on, and tweets went out, the room got more and more packed. So, I know that a lot of people are interested in this subject. I wrote an outline for the presentation in five minutes just before the session, so it is surprising that this writeup has taken five months to compile, and has grown far beyond the usual size of a blog article. Some subjects are important enough to deserve 8 pages. Without further delay, I bring you “Make the cheap bastards pay.”]wallet empty

Even being a cheap bastard myself, I made every possible mistake in selling to the rest of you.

My grandparents on one side were Scottish pennypinchers, and on the other side, Armenian rug merchants. They would be proud that here at Assembla we spend only 3% of revenue on general, administrative, and overhead expenses. Even fewer dollars go to pay for online services, although we depend for our commercial live