Reputation / Signaling

In the general framework for mapping resources proposed by Benoit F Leleux the following points are made with respect to Reputation / Signaling:

• In a world of scarce information, investors will look for any second hand information on the expected quality of your project.
• Being able to 'borrow' other reputations, whether these are venture capitalized or respected references at well know companies, will help your credibility.

Part of: General framework for mapping resources