Marketing Strategy and Organization: Building Sustainable Business

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Author:Rudy Moenaert

Title:Marketing Strategy and

Organization:Building Sustainable Business

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Amazon link: Marketing Strategy and Organization: Building Sustainable Business

Mandatory reading for block: M11-Market Roadmapping

Summary: M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future