How to Calculate the ROI of UX Using Metrics :: UXmatters
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URL
http://www.uxmatters.com/mt/archives/2012/07/how-to-calculate-the-roi-of-ux-using-metrics.php
Description
Even experienced UX professionals often feel that they are not being heard by their clients, managers, and developers. Why? Many such problems come from our desire to be valued for our knowledge and skills alone and to have our expertise respected without question. But this desire conflicts with the reality in which we find ourselves. To overcome this problem, we need to demonstrate that we bring measurable value to the products for which we design user interfaces.
