Distribution (Place) Decisions in the Marketing Mix

Distribution is about getting the products to the customer. Some examples of distribution decisions include:

• Distribution channels
  • Direct
  • Indirect
  • Owned by the firm
  • Owner my other firms
• Market coverage (inclusive, selective, or exclusive distribution)
• Specific channel members
• Inventory management
• Warehousing
• Distribution centers
• Order processing
• Transportation
• Reverse logistics

Part of Marketing mix (Four P's of marketing)