Chapter 12, Launching your sales ship for a successful voyage

This chapter starts to talk about Dealing with rejection

Key points

• Rejection is the most painful phase of the selling process
• There are four ways of Dealing with rejection
• Rejection is a root cause, but discouragement can be a result
• Four ways to deal with discouragement are:
  • Find a way to de-stress
  • Build a life outside of your work
  • Give away yourself
  • Connect to something beyond yourself
• Personalize your sales for greater sales success
• Life is mostly packaging but you can't buff a turd
• Sell every product & service your customer needs but not a penny more!