Value Innovation
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Value innovation is making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. It is about:
1) Creating 2) Raising 3) Reducing 4) Eliminating
factors that the industry accepts as a given. Be careful not to over-design an offering (authors call this Christmas Tree Management. An example was given for a Dutch bank trying to be good at everything:
