Top Ten Articles of 2010

URL

http://www.mckinseyquarterly.com/newsletters/topten/2010_Q4.htm

Description

1. STRATEGY Global forces: An introduction Five crucibles of change will restructure the world economy for the foreseeable future. Companies that understand them will stand the best chance of shaping it. A related video highlights the value of tracking global forces and how to build them into corporate strategy. Clouds, big data, and smart assets: Ten tech-enabled business trends to watch graphic 2. BUSINESS TECHNOLOGY Clouds, big data, and smart assets: Ten tech-enabled business trends to watch Advancing technologies and their swift adoption are upending traditional business models. Senior executives need to think strategically about how to prepare their organizations for the challenging new environment. In a set of accompanying podcasts, leading experts offer their views on how these trends will evolve and change business models. A new way to measure word-of-mouth marketing graphic 3. MARKETING A new way to measure word-of-mouth marketing Assessing its impact as well as its volume