Strategy - Strategies for E-Business

In Strategies for E-Business Strategy is the direction and scope of an organization over the long-term, which achieves advantage for the organization through its configuration of resources with a changing environment to the needs of markets and fulfill stakeholders expectations. Strategy:

• Is concerned with the long-term direction of the firm.
• Deals with the overall plan for deploying the resources that a firm possesses.
• Entails the willingness to make trade-offs, to choose between different directions and between different ways of deploying resources.
• About achieving unique positioning vis-a-vis competitors.
• Has a goal to achive a sustainable competitive advantage over rivals and thereby to ensure lasting protifability

Strategy can be defined at different levels within a cooperation:

• Corporate level strategy
  • Concerned with overall purpose and scope of the firm
• Business unit strategy
  • Concerned with dealing how to compete within individual markets
• Operational strategy
  • Deals with how to implement a business unit strategy

Part of M8-S1 - Reading - Strategies for E-Business - Chapter 1 See also: Tactics