Strategic Roadmap for Business Innovation

• What is the purpose of the firm?
  • How does the firm define its purpose?
  • What are the areas of business that fit this definition?
• What are the overall goals and strategy of the firm?
• Where does innovation fit in the business plan and strategic plan?
  • Is it in terms of new products, services or business models?
  • Is it in terms of new markets or end-user activities?
  • Is it in terms of new technologies that the firm needs to fulfill its purpose?
  • Any areas the firm wishes to exclude or or avoid?
• What are the goals and objectives for innovation?
  • One compelling overall qualitative goal for innovation?
  • Supportig general and specific qualitative goals?
  • Financial objectives, including:
    • the gap innovation must fill to meet firm growth objectives?
    • the desired risk / return profile on projects
  • Non-financial, quantitative objectives (competitive position, market penetration)
• What does the firm seek to leverage or develop?
  • Distinctive competencies or competitive advantages
  • Fit with the firm's competitive strategy
  • Fit with the firm's values