SWOT Analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture:

       * Strengths: attributes of the person or company that are helpful to achieving the objective(s).
       * Weaknesses: attributes of the person or company that are harmful to achieving the objective(s).
       * Opportunities: external conditions that are helpful to achieving the objective(s).
       * Threats: external conditions which could do damage to the objective(s).

Source: http://en.wikipedia.org/wiki/SWOT_analysis