Profiling Variables

Profiling Variables are the variables along which Customer Segmentation and Market Segmentation are defined. In consumer markets these variables are defined along the following axes:

• Geographic
  • Continents, Countries, States
  • Region, Size of City, Climate
• Demographic
  • Age, Gender, Income, Lifestyle
• Psychographic
  • Personality type and interest, cash-rich, time-poor)
  • Lifestyle, Values
• Behavorial
  • Purchasing frequency, usage pattern
  • Frequency of use, Loyalty, Readiness to buy

See also: Lifestyle Segmentation