Organisational Theory - Applied to sales incentives

From knowledgebase
Jump to navigation Jump to search

The Organisational Theory as it applies to sales incentives tells the following:

Assumption The goals of the organisation and the sales people are aligned
Favours



OUTCOME CONTROL (high % commission) BEHAVIOR CONTROL (high % salary)
Oriented toward personal bottom line More oriented toward mutual benefit
“Get off my back” Relatively cooperative w/ mgmt.
Take customers’ side more than management’s side Tends to see mgmt’s viewpoint more when balancing customer interests
Generates short-term results: sales, growth, etc. Generates strategic results: customer satisfaction, new product introduction, lower turnover, etc.