M6-Entrepreneurial Marketing

Module overview

M6-Entrepreneurial Marketing-S1 - Overview M6-Entrepreneurial Marketing-S2 - Macro Perspective: Innovation, Industry Evolution and Product Diffusion Patterns M6-Entrepreneurial Marketing-S3 - Marketing, Strategic Management & VentureEvolution M6-Entrepreneurial Marketing-S4 - Identifying Market Opportunities for Technological Resources M6-Entrepreneurial Marketing-S5 - From Technology to Market: RFID Case M6-Entrepreneurial Marketing-S6 - Presentation of Elevator Pitches, Feedback & Process Reflection M6-Entrepreneurial Marketing-S7 - Market Segmentation, Targeting & Positioning M6-Entrepreneurial Marketing-S8 - Marketing Implementation: The Marketing Mix & Guerilla Marketing Approaches M6-Entrepreneurial Marketing-S9 - Conclusions & Marketing Action Plan

Terms introduced in this block:

• Competitive match pricing
• Complementary market-related resources
• Core competence
• Customer competence trap
• Customer determined pricing
• Distinctive competence
• Early Adopter
• Early Majority
• Entrepreneurial marketing
• Entrepreneurial theories
• Impetus
• In-market price testing
• Innovator
• Laggard

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