M5-Strategy-S1 - Industry analysis
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Session 1 (09.00-10.30) Industry analysis Learning objective
- basic industry analysis
Session preparation Read the
Questions to consider:
- How attractive was the airline industry at the time of Easy Jet's entry?
- Is this a great industry in which to make money in the long run? Why or why not?
M5-Strategy-S1 - Summary EasyJet Case M5-Strategy-S1 - Session notes
