M4-Business Planning-S2 - Structuring the business plan

Session purpose

• To discuss the contents of a business plan
• To define the strategy of the proposed plan
• To appreciate marketing aspects of the business plan

Discussion topics

• How to present the people behind the plan?
• How to elaborate the strategy of a technology?
• How can I identify the potential markets for a technology?

Session preparation

• M4-S2 - Reading - Lamb S. How to write business plans and reports
• Sahlman, W. (1997) How to write a great business plan, Harvard Business Review, July-August

M4-S2 - Session notes