M17-S2 - Operational Strategy
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We started talking about the difference between order qualifiers and winners as defined by Terry Hill:
- Order Qualifiers
- These are the criteria that get you invited to the table:
- Order Winners
- These are the properties that make you stand out from the competition
For startups Order 'Qualifiers are the most important ones. If the product moves along the chasm, the set of order qualifiers and winners is likely to change. This will impact your Operational Strategy
The product/service portfolio is grouped in 'clusters of order qualifiers & winners.
LIsten to the audio:
